Keep learning with the Sewing & Stitchery Expo!
Check back for more information about our future Summer Series!
Archive: Summer Series 2021
For the inaugural series in 2021, students learned how to turn a sewing or fiber arts hobby into a side hustle, or even a main gig. Virtual Summer Series offered five classes taught by successful small business owners from across the county. During two hour Zoom classes, students learned how to take their creative passion to new heights in the business world. Whether it be learning to use social media to it’s fullest extent of the legal side of owning your own business, the sessions took a deep dive into setting you up for success.
Read more about our classes from our 2021 Summer Series below!
|Class Title||Date||Instructor Headshot||Instructor||Description|
|Legal Basics of Starting a Business||Tuesday, July 13, 2021||Kiffanie Stahle||
Kiffanie Stahle is "the artist’s J.D.” – an attorney and creative entrepreneur herself, who focuses on helping creative business owners understand and add ease to the legalese. Kiffanie will go over the five must-do legal tasks for a new business, and help you protect your new business as you grow.
Kiffanie is the friendly legal eagle behind the artist's J.D. She's also a knitter, fellow creative business owner, and lawyer living in beautiful Northern California. She firmly believes that you can protect your ass(ets) without legal confusion. And that you can have ease in the legalese.
|Using Social Media Without Being Used||Thursday, July 15, 2021||Lindsey Johns||
Social Media sales is a must for today’s entrepreneur. But what if you don’t want your personal business out there, too? Lindsey will review Social Media best practices for being a professional online without compromising your personal boundaries.
Lindsey is the host of the popular sewing YouTube channel, Inside The Hem. She specializes in garment sewing teaching techniques for the home sewist. Prior to her YouTube career, she owned a social media marketing company that helped small businesses succeed online.
|E-Mail Marketing For Creative Businesses||Tuesday, July 20, 2021||Abby Glassenberg||
Clicking “Send” on a bulk email doesn’t have to be scary. In fact, email marketing is a powerful and often-under looked part of small business marketing. Abby Glassenberg, executive director of Craft Industry Alliance, will show you how to develop an email marketing strategy that will grow customer loyalty, drive sales, and be fun to implement.
Abby co-founded Craft Industry Alliance and now serves as its president. She’s a sewing pattern designer, teacher, and journalist. She’s dedicated to creating an outstanding trade association for the crafts industry. Abby lives in Wellesley, Massachusetts.
|Create Your Business Dream Team||Thursday, July 22, 2021||Kiffanie Stahle||
Even a solopreneur needs help sometimes! Kiffanie Stahle, “the artist’s J.D.,” will help you create your business dream team, whether you’re hiring your first independent contractor or adding full-time employees. She’ll talk how to create happy working relationships – and add ease to the legalese.
Kiffanie Stahle is the friendly legal eagle behind the artist's J.D. She's also a knitter, fellow creative business owner, and lawyer living in beautiful Northern California. She firmly believes that you can protect your ass(ets) without legal confusion. And that you can have ease in the legalese.
|Setting Up for Success: Craft Show Booth Basics||Tuesday, July 27, 2021||Crystalyn Brennan||
Turning temporary craft and art show booths into tiny storefronts isn’t easy, but with a few tricks, it can be done! Crystalyn Kae will share the ins and outs of preparing, selling and vending at a craft show, all while creating a following for your designs. We’ll discuss how to find a good show, how much inventory to bring, pre- and post-show marketing, and what NOT to do when preparing. Crystalyn has sold her products online, in stores, and at crafts and arts fairs across the country.
Crystalyn Brennan is an entrepreneur, designer, mentor and teacher specializing in hands-on sustainable design, marketing and sales for entrepreneurs. For the past 20 years she has run her handbag company, Crystalyn Kae Accessories, which are sold on her website: www.crystalynkae.com, and available to over 60 boutiques nationwide.