Teach at Virtual Expo

A woman checks out the Sewing & Stitchery Expo on her tablet.

Classes will be Wednesday, Feb. 24-Sunday, Feb. 28, 2021

The Sewing & Stitchery Expo has delighted students, shoppers, and fans for more than 35 years, and while 2021 may look a little different, we’re still here to teach a variety of sewing, textile, and fiber arts. We can’t wait to help student learn new skills in sewing, beading, knitting, crochet, tatting, weaving, and other textile arts-related topics from their own homes. The virtual classroom is new for many of us, and the Expo team is committed to making sure students and teachers have a great experience, whether they’re in class with us in Puyallup or sitting at their machines at home!

If you have an idea for a class, we’d love to hear about it, or from you! Read the information here and check out the 2021 Virtual Teacher Criteria to decide if teaching at Virtual Expo is right for you.

How virtual will work:

We encourage you to think about which of your classes will translate well to a virtual classroom. Virtual classes are best if they require less active hands-on instruction, and when students can successfully ask questions or show a problem using a webcam. Both advanced and beginner courses can work well virtually, as long as teacher and student expectations are clear. We encourage dialogue and connection among students and the teacher.

  • Classes will be taught on a webinar platform, and they will be hosted and moderated by Sewing & Stitchery Expo employees. Expo employees will be in the virtual room during class, ensuring classes open and close on time, moderating the chat area, and helping students with technical issues, if they arise, such as navigating computer controls, in order to leave the teacher free to teach. The teaching of the actual class and agenda is the teacher’s responsibility. 
  • Classes may be taught live or pre-recorded and self-paced, depending on teacher comfort and ability. However, teachers are required to be live and available during their appointed class time, even if the technique session was pre-recorded.
  • Unlike our in-person Expo, we are unable to limit hands-on classes by machine brand. If your class requires specific notions, such as a certain foot, embroidery attachment, or needle, that is acceptable as part of the class toolkit, but brand restrictions cannot be enforced.
  • Due to capacity constraints, there will be fewer classes offered virtually than during an in-person event.
  • Classes will be recorded and available to registered students for up to two weeks after the show. This is a benefit for students registered in each class during Virtual Expo only. Recorded classes will not be available for purchase after Expo concludes.
  • We recommend classes utilize materials students may already have on-hand or are readily available at big-box craft stores. We typically consider “basic sewing supplies” to include scissors (fabric & paper), pins, seam ripper, chalk, seam gauge, ruler, measuring tape, sewing needles, and other general items. If students need additional supplies like a sewing machine or serger, rotary cutters, cutting mats, rulers, irons, and ironing pads, please include that in the list of required materials.
  • If your class requires a kit, students will purchase that kit directly from the instructor. You must provide us with a link for students to purchase their kits by Oct. 31 so that it can be included in the catalog. Links may go to an online store or students may need to email you — but you are responsible for kit fulfillment. In addition, we will provide a full class list, including email addresses, to teachers with kit classes at least three weeks before the show.
  • Check out these great virtual teaching tips from the Craft Industry Alliance. The Sewing & Stitchery Expo is a member of the Craft Industry Alliance.

We know this is a new way to teach, and we will provide support and tips on virtual instruction. Although we are unable to provide technical support in your physical classroom, we are happy to work with you in advance to ensure you have the tools necessary to succeed virtually.

Follow the links below to learn more about the virtual classroom experience and to apply to teach.

How To Apply

Applications must be submitted through the online form to be considered. The online application closes on Oct. 4. Please ensure your application is complete before you submit. The application deadline will not be extended.


Please keep track of these important show deadlines:

  • Oct. 4: Online application closes
  • Oct. 23: Preliminary class selections made and teachers notified
  • Nov. 1: Links for kit fees due to show management, along with complete supply lists
  • November: Class schedule will be finalized and available to teachers. Teachers will receive teaching confirmation letters.
  • Dec. 1: Current W-9 form due to show management
  • December: Class catalog is released to the public
  • Jan. 12, 2021: Online ticket sales begin
  • Feb. 3: Teachers will be provided with class lists and student email addresses, if necessary
  • Feb. 24: Four Needle classes begin
  • Feb. 24-28: Virtual Sewing & Stitchery Expo is open

Teacher Terms & Conditions

Virtual Terms & Conditions

By registering as a teacher at the Sewing & Stitchery Expo, you agree to abide by the Terms & Conditions of the show.


Amy Veneziano
Education Manager
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